Advertorial Post
This month, Guinness Anchor Berhad (GAB), the leading beer and stout company in Malaysia will be celebrating the iconic German Oktoberfest with an exciting consumer promotion that provides discerning beer drinkers with a special edition 1 liter Ceramic Oktoberfest Mug♥ when they enjoy GAB’s iconic brews!What an exciting news for beer lover!!! One year once only!!! Normally, throughout the month of October, drinkers can celebrate Oktoberfest with a series of themed parties across the country. Expect evenings of good food from around the world, great fun with exciting contests, promotions and activities and of course, GAB’s selection of award-winning beers including Tiger, Guinness, Heineken and the official Paulaner Oktoberfest Bier, brewed exclusively for the Oktoberfest season.
NO MORE?!!!
Not only that, as at these events, you will be able to get the special edition Oktoberfest Mug with a limited edition metal lid – be sure to drop by early to reserve yours! Oh yea! What are you waiting for ?? Mark and book your day for this! For more information, check out Oktoberfest Malaysia Facebook Page to get updates on fun events and exciting promotions:
Some extra information for those who interested and wanna to know more about it~
Oktoberfest Facts & Figures
1. This celebration initially
started as wedding celebration in 1810 to commemorate the union between Crown
Prince Ludwig (who later became King Ludwig I) and Princess Therese of
Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field)
– it is for this reason that Oktoberfest is referred to by Germans as ‘die
Wiesn’ or ‘the field’
2. Through the years, Oktoberfest
celebrations have had a number of different elements and activities, including
horse races, street parades (in traditional costumes), live music, dancing and
of course the appreciation of authentic Munich-brewed beer.
3. Currently, Oktoberfest is a
truly global celebration with almost 7 million visitors consuming over 7
million litres of beer and more than half a million chickens throughout the
celebration (based on 2011 figures), which lasts between 16 – 18 days from the
middle of September to the first Sunday of October.
4. For 2013, the Oktoberfest
festival proper will run from 21 September 2013 to October 6 2013 – a total of
16 days of culture, cuisine and beers
What Makes An Oktoberfest
Beer?
1. All Oktoberfest beers must
be brewed within the city limits of Munich and must also conform to the Reinheitsgebot or Bavarian Purity Law which strictly governs the production of beer
in Germany by limiting the ingredients that can be used
2. All Oktoberfest beers are
approximately 13% proof (about 6% alcohol), meaning they are a little bit
stronger than their “non-Oktoberfest” variants
An
Introduction to Paulaner
1. Paulaner was first brewed
by monks from the Paulaner monastery in 1634 making it almost 380 years old –
however it is still the “youngest” of the Oktoberfest Beers
2. Unlike the rest of the
Paulaner range, Paulaner Oktoberfest Bier is not a wheat beer but instead a
lager.
3. Paulaner Oktoberfest Bier,
like all Oktoberfest beers are approximately 13% proof (about 6% alcohol),
meaning they are a little bit stronger than their “non-Oktoberfest” variants
4. At the Oktoberfest
celebration, each Oktoberfest beer operates a number of tents which provide
different drinking experiences. Paulaner is famous for three widely popular
tents, namely: -
•
Armbrustschützenzelt – ‘Armbrust’ means crossbow
and this tent certainly lives up to its name with a crossbow shooting range
available for more than 110 years
• Käfer's Wies'n-Schänke – this is a smaller tent
that gets VIP visitors from all over the world and serves signature gourmet
food such as “Käfer-Duck” and a roast saddle of venison.
• Winzerer Fähndl – This tent is also popular amongst VIPs due to
its attention to detail, celebrated oompah band called “Nockherberger” and
iconic tower with a giant mug of Paulaner sitting atop it
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