tag:blogger.com,1999:blog-3696402864189815103.post2549986119455515807..comments2024-03-22T15:28:03.937+08:00Comments on Chanwon.com | Travel & Beauty Blogger: Carbenter Showroom Cafe @Bukit Serdang, Seri KembanganChanwonhttp://www.blogger.com/profile/06468123302064999492noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3696402864189815103.post-77445217028136979812016-05-22T14:26:41.238+08:002016-05-22T14:26:41.238+08:00I MEAN WHAT THE F*** RIGHT? I CAN’T LIVE MY LIFE N...I MEAN WHAT THE F*** RIGHT? I CAN’T LIVE MY LIFE NOW?<br />Well yeah, technically you can’t unless they close one eye an let you go. You are supposed to direct the email to your talent executive and they will try to sell you at a super high price so that they can get a cut for whatever you are doing. Their logic is simple…I give you job, you get money, You get job, you give me money. It never ends dude.<br />Clients are smarter too these days including agencies as they realized that the ROI from spending in influencer companies like Nuffnang are super expensive. Nuffnang does not have any skilled employees to talk the digital business or even strategy. They are merely a company that sells “Famous” bloggers at a very..very high rate. And after knowing their unethical method of payouts, would you still invest in Nuffnang? Unless you are buddies with their co-founders or you find their personal lives very cute and are clouded by the extravagant working culture in Nuffnang.<br />This is starting to sound like a Global Warming or Animal Cruelty article…but what the heck right?<br />SO WHAT CAN YOU DO NOW?<br />You can start consulting a lawyer on ways to step out of the contract. Perhaps they can advise further. As much as I think the contract makes Nuffnang bullet proof, they are heavily biased. I have read one of the contracts before and it’s probably something that their lawyer wrote when he was half drunk or with a gun pointed to his head by the owners of the company. No sane lawyer would have written something like this. But then again, I’m no lawyer, so I wouldn’t be able to give you a professional opinion.<br />Some of the contracts have an expiry date, but they will actually ask you to come and sign a new contract way before it expires so that can continue to lock you down from doing outside jobs. But you can come forward and say that you have zero interest in being affiliated with them anymore.<br />WILL I DIE AFTER I LEAVE NUFFNANG?<br />A blogger once told me that she/he left Nuffnang to be independent and infact she is doing better and makes more money too! WHY? Simply because these independent bloggers charge way lower to the client and they still get more money in the end.<br />YOU CUT THE MIDDLE MAN, GOOD OR BAD?<br />Both, the good part is that you get more money and nobody bugs you anymore like an idiot asking if it’s a paid job or not for an event that you go to because you so happen to like a particular brand. The bad part is that some clients may take sometime to pay you or even not pay you. But pick your clients wisely and you’ll be fine, it’s not that hard to be independent, really<br />So just to sum things up, I really hope that every single one of you publishers, regardless of genre continue to work independently and if you want to work with media owners like Nuffnang, work with them on an ad hoc basis. Tying yourself to a contract which is biased to Nuffnang the worst thing you could ever do to yourself. Unless you are a damn influential figure both offline and online, then Nuffnang would never lay their hands on you.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3696402864189815103.post-946592366257102682016-05-22T14:24:49.634+08:002016-05-22T14:24:49.634+08:00Well they always say that the Nuffnang platform is...Well they always say that the Nuffnang platform is your stepping stone as a blogger to become more popular within the client. The commission/fees that they take are all being used to pay the staff salaries, sales team commission and of course to HELP THE BLOGGERS GROW within their respective genre. Sounds funny enough right?<br />They have recently came up with a variety of programs like the so called Talent Handbook which I know one of the blogger received and shared it with me. Damn, I must tell you it’s fancy as hell. Money put to good use I must say…(sarcasm intended). When you sign up yourself as a contracted blogger, which you must be selected (don’t you feel special), you will automatically sign a contract which ties you in to an unlimited amount of time. From what I heard, the contract is heavily bias to the company. There is an auto-renewal feature in the contract which allows Nuffnang to auto renew your contract unless both party agrees to dismiss the contract…or if you’re not worthy to them anymore, they will let you go la. Sadly I’ve been hearing stories about bloggers who want to leave the contract but are unable to.<br />As a contracted blogger you are obligated to direct all inquiries to Nuffnang an you are not allowed to take outside jobs. If you do, they technically can sue your ass and ask you for compensation. So Nuffnang automatically owns any of your social media accounts and your website.<br />IS NUFFNANG’S NETWORK TRAFFIC LEGIT?<br />No, Nuffnang uses their own method of calculating traffic and you can easily manipulate them. If you ask them from Google Analytics, chances are they will never give it to you because its not a common practice for them to do that. If you are a client and you want a blogger’s traffic, ask them for their Google Analytics. GA never lies but NN one raises a lot of doubt.<br />BUT ITS OK WE HELP YOU GROW YOUR TRAFFIC AND GIVE YOU MEDIA EXPOSURE.<br />Ya ok, what a load of BS. That never happens. They only prioritize those who are gullible enough to believe them. When you try to go against them, they will ban you from being sold to clients.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3696402864189815103.post-29172063316942967072016-05-22T14:24:12.228+08:002016-05-22T14:24:12.228+08:00Ok here’s a scenario
Media Agency 1 would like to ...Ok here’s a scenario<br />Media Agency 1 would like to purchase 5 top bloggers in Nuffnang. The sales team goes back and open up their backend to look for the rates. Bare in mind, I have came across these sales team people (ok by now you must think I used to be a client or smthn) who don’t even know their brand. So most of the time, a “Talent Manager” would come as they suppose to know the top bloggers “better”.<br />(I cackled….)<br />Ok for example the rate for a blogger is RM4250 for an agency which is already discounted. Nuffnang claims that they give a 50/50 revenue share to all the bloggers, although there are some bloggers who get more (maybe because they are a favorite or some special treatment lah). They may have standardize the whole rev share thing these days but I donno la.<br />Here’s the breakdown.<br />NomNom Media -> Agency = RM4250<br />25% out of RM4250 goes to NomNom Media and Nettcentric/Nuffnang (commissions, buffer money, cash to do end of the year events and birthday parties for the “community” every year). So if you think they are actually kind enough to fork out their own cash to do events for you, no way man, it could’ve been yourssss!<br />So that leaves us with about RM3,612. Now the revenue share comes into play. Since it’s a 50/50 revenue share, the blogger gets about RM1806.25 as a payout.<br />Ouch…<br />So how much does the company actually make in total? RM2443.75 (approx.)<br />So technically, it really isn’t 50/50 revenue share la right in the end.<br />Here’s another scenario<br />Say for example if you are a direct client like some property company and want some “lifestlyle” bloggers to come visit your showroom to talk about it (which most of the time is useless because there really isn’t any conversion or awareness….) Nobody really cares about property companies on blogs anyway, unless you are some famous property guru.<br />Property Company 1 wants to advertise. The same RM4250 blogger would probably cost RM5150 (estimate).<br />NomNom Media to Direct Client – RM5150<br />5% of commission goes to NomNom etc, same thing as the earlier breakdown.<br />That leaves us with RM4892.50.<br />So they split once again…50/50 revenue share again…The blogger gets RM2446.25 which is quite a lot! So its quite ok lah.<br />BUT here’s the thing, direct client don’t come often because they would probably have their own internal marketing team which works with a media buy agency. I would think that 1 out of 15 clients are direct clients. So its very unlikely, and they don’t actually have big budgets to splurge.<br />So just to give you a rough estimate, if a top blogger in Nuffnang gets sold for 50 blogposts (agency) a year, Nuffnang would rake in approximately RM212,500 in revenue, commissions worth RM132,812.50 directly to the entire company, and the balance goes to the blogger.<br /><br />Now the above calculation is actually an estimate and does not resemble the exact value or cost that Nuffnang charges to an agency. Sorry I’m just giving a disclaimer lah…just for the sake of it. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3696402864189815103.post-28435479682325384162016-05-22T14:23:19.757+08:002016-05-22T14:23:19.757+08:00There are a few other departments as well such as ...There are a few other departments as well such as IT, admin etc, but they aren’t as prominent as the ones I mentioned above.<br />Now, the best part…how does the Nuffnang business model work?<br />As a media agency, you are entitled for a 15% agency rebate. Some agency get less or more, but I think these days all agencies get a flat rate of 15%. The logic for the discount is basically…err..that is how ad buy agencies make money la…they take commission.<br />As a standalone client, you are not entitled for a discount, because…you are a…direct client.<br />So how to count la, who get how much and all.<br />How much are you worth in the Nuffnang Network?<br />Hmm….rates if I recalled correctly start from RM920 for each blogger or slightly less..The more famous you become, the more expensive you’ll get. They can change the rates as they like. There really isn’t any system or a proper way to calculate influence. I know some bloggers who have lower traffic but cost higher, because they are more “POPULAR”<br />Anonymousnoreply@blogger.com